All of us "love" our clients, right? Yes, that's somewhat tongue in cheek, but not completely. In the past couple of years, I've had the extreme pleasure of working with a few clients that are completely willing and able to objectively look at their business, their industry (ies) and their model; open to reengineering the way not only they approach their market, but also the way they think. Why is that a pleasure? Because once you realize "we've always done it that way" may or MAY NOT be the right way to do it, at that point, rolling up sleeves and getting in the weeds AND 30K feet up with our clients is fun, productive and incredibly creative. "WOW, that's really smart and cool!" along with great results makes everyone happy.
Our clients that truly allow us to get into their business with them and have allowed creativity to be a part of their culture have done incredibly well. Those that truly understand "brand," what it means to their business and their customers and truly impart the soul of their brand into their communications are wonderfully positioned as we move forward in this new economy and new consumerism.
Over the coming weeks, I would like to share some AMAZING stories of success in imbuing a brand throughout an organization and the impact it makes when it's real, championed and truly integrated where the brand is the business and the business is the brand. We love our clients.
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